Fast food in slow traffic? Burger King wants to deliver to drivers stuck in jams in Shanghai, Los Angeles, Mexico City and Sao Paulo

Burger King is planning to start a service that delivers its hamburgers to drivers stuck in traffic in China, North America and South America – specifically, the cities of Shanghai, Los Angeles, Sao Paolo and Mexico City.The fast-food giant began a pilot programme in Mexico City last month using an app that recognises voice orders and uses real-time location to bring food to drivers in motion.Gustavo Lauria, chief creative officer of We Believers, the ad agency responsible for the campaign,…

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