US Black Friday shoppers spend record US$7.4 billion online – and Cyber Monday could be bigger

Shoppers across the United States splashed out US$7.4 billion online during the Black Friday post-Thanksgiving buying bonanza, according to Adobe Analytics, hurting traffic and sales at bricks-and-mortar stores.The spending marks an all-time record for Black Friday online purchases in the US. It also makes it the second-largest online sales day ever in the country, falling only slightly short of last year’s Cyber Monday, during which consumers spent US$500 million more, Adobe’s data shows.Black…

Leave a Reply